Human Experience

Immersing in Human Experience Design Through an Experiential Event

By Leigh Cook and Carol Massa As Sparks Grove continues our journey as catalysts for change in our industry and with our clients, our everyday work is constantly evolving. Experimentation is key in our business and culture, because it’s how we explore and iterate new ways of thinking and challenge ourselves to continually improve. In our previous blog post about Human Experience (HX) we elaborated on our core HX design principles and how we create more human experiences: These principles…

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Human Experience

Human to Human: Perspectives from Our People Part 5

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part five of our series, we are speaking with Tara Bates, head of the Integrated Production practice at Sparks Grove. Q: What do you see as the biggest challenges relative to experience design in today’s world? We work on complex projects with integrated teams of deep subject matter experts in insights, strategy, design and…

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Foresight & Futures

Meeting at the Intersection of Futures and Design

By Sandjar Kozubaev Over the last few years, the practices of strategic foresight (i.e. thinking about the future) and design (e.g., imagining and creating new products, services and experiences) have been intersecting in new and interesting ways. While decades ago Nobel laureate and multidisciplinary scholar Herbert Simon defined design as being about transforming the current situation into some preferred future, today there is a more concerted effort on the part of many designers and researchers to think critically and creatively…

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Human Experience

Human to Human: Perspectives from Our People Part 4

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part four of our series, we are speaking with Tricia Gillentine, Senior Manager on the Experience Design team. Tricia’s superpower is making the world better (and more meaningful) through design, one pixel at a time! Q: What are the biggest challenge(s) of design in today’s world (internally or externally)? The biggest challenge of design…

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Human Experience

Human to Human: Perspectives from Our People Part 3

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part three of our series, we are speaking with Mariella Volio, a member of the Experience Design Strategy team. Mariella describes her job as play time, where she can use the excuse of being on the creative side to invite people to come play in the sandbox. Q: What are the biggest challenge(s) of…

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Human Experience

Human to Human: Perspectives from Our People Part 2

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part two of our series, we are speaking with Dave Trettin, who is our Director of Insights and a Client Lead. Q. What are the biggest challenge(s) of delivering a successful project in today’s world? In our daily lives, we often have to reshape our project scope to pivot to a direction that our…

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