Human Experience

Human to Human: Perspectives from Our People Part 3

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part three of our series, we are speaking with Mariella Volio, a member of the Experience Design Strategy team. Mariella describes her job as play time, where she can use the excuse of being on the creative side to invite people to come play in the sandbox. Q: What are the biggest challenge(s) of…

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Human Experience

Human to Human: Perspectives from Our People Part 2

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part two of our series, we are speaking with Dave Trettin, who is our Director of Insights and a Client Lead. Q. What are the biggest challenge(s) of delivering a successful project in today’s world? In our daily lives, we often have to reshape our project scope to pivot to a direction that our…

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Human Experience

Human to Human: Perspectives from Our People Part 1

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. Today, we are speaking with Brett Patterson, who is one of our Senior Insights & Strategy Managers. She has the curiosity of a kindergartener, enthusiasm beyond her caffeine levels and the most colorful wardrobe in our office. Q: What are the biggest challenge(s) of research in today’s world? (internally and externally) A: Our challenges are…

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Human Experience

To Be Human, Our HX Manifesto

By Leigh Cook and Carol Massa Doing business today is not the same as it was 10 years ago and it will keep changing forever. However, there is one thing that keeps us going – the connection we build with someone or something that aligns us to a shared purpose and enables us to live meaningful experiences. This is what we call a human experience. These experiences are personally crafted for you that often feel surprising, foster relationships and lead…

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Human Experience Marketing Strategies

Branding for Non-Profits: Achieving Greater Impact Through a Clearly Defined Brand Purpose

By Kim Osborn Contributor: Sharon Ben-Dov During recent natural disasters such as hurricanes Harvey and Irma, millions of dollars were donated by citizens and businesses eager to help victims. But how many donations were made just by clicking a link on Facebook, without a true understanding of what these organizations stand for and what they do? How do donors know with confidence which organizations to support with their time or financial resources? Especially in more urgent situations, most people don’t…

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