Foresight & Futures

Meeting at the Intersection of Futures and Design

By Sandjar Kozubaev Over the last few years, the practices of strategic foresight (i.e. thinking about the future) and design (e.g., imagining and creating new products, services and experiences) have been intersecting in new and interesting ways. While decades ago Nobel laureate and multidisciplinary scholar Herbert Simon defined design as being about transforming the current situation into some preferred future, today there is a more concerted effort on the part of many designers and researchers to think critically and creatively…

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Human Experience

Human to Human: Perspectives from Our People Part 4

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part four of our series, we are speaking with Tricia Gillentine, Senior Manager on the Experience Design team. Tricia’s superpower is making the world better (and more meaningful) through design, one pixel at a time! Q: What are the biggest challenge(s) of design in today’s world (internally or externally)? The biggest challenge of design…

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Human Experience

Human to Human: Perspectives from Our People Part 3

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part three of our series, we are speaking with Mariella Volio, a member of the Experience Design Strategy team. Mariella describes her job as play time, where she can use the excuse of being on the creative side to invite people to come play in the sandbox. Q: What are the biggest challenge(s) of…

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Human Experience

Human to Human: Perspectives from Our People Part 2

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. In part two of our series, we are speaking with Dave Trettin, who is our Director of Insights and a Client Lead. Q. What are the biggest challenge(s) of delivering a successful project in today’s world? In our daily lives, we often have to reshape our project scope to pivot to a direction that our…

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Human Experience

Human to Human: Perspectives from Our People Part 1

In our Human to Human blog series, we dive into the human side of Sparks Grove to learn more about our people behind the business. Today, we are speaking with Brett Patterson, who is one of our Senior Insights & Strategy Managers. She has the curiosity of a kindergartener, enthusiasm beyond her caffeine levels and the most colorful wardrobe in our office. Q: What are the biggest challenge(s) of research in today’s world? (internally and externally) A: Our challenges are…

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Human Experience

To Be Human, Our HX Manifesto

By Leigh Cook and Carol Massa Doing business today is not the same as it was 10 years ago and it will keep changing forever. However, there is one thing that keeps us going – the connection we build with someone or something that aligns us to a shared purpose and enables us to live meaningful experiences. This is what we call a human experience. These experiences are personally crafted for you that often feel surprising, foster relationships and lead…

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