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Design Thinking

Design Thinking

To Serve People Better: A Look into the First National Service Design Conference

By Carol Massa and Anja Huebler The first Service Design Network (SDN) National Conference took place on August 10th and 11th in Chicago. We experienced two inspiring days filled with stories and lessons learned from the experts who are leading the way organizations practice service design across the country. Service design in the US is rapidly becoming an internal capacity and that brings with it the responsibility and opportunity to curate and leverage this expertise. First, here’s a quick refresher…

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Design Thinking Technology

Why HR is Going to Be at the Centre of Corporate Disruption in 2017

Big corporations are entering a new era in workforce management; employee expectations are on the rise and as a result, companies are placing more importance on providing for and interacting with employees, in a more personal way. It comes as no surprise, therefore, that the HR software industry is a $14 billion colossus, with firms implementing new ways to make the our working day as enjoyable and productive as possible. Figure 1: Deals and Dollar Investment Sizes (CB Insights, 2016)…

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Design Thinking

Service Design – Jamming in Atlanta

The Global Service Jam recently concluded its 2017 year edition. Another successful year and another step in the development of the service design community. In case you are not familiar with GSJ, it is a 48-hour “hackathon” style event focused on learning and practicing service design. Service design is a sub-discipline of design that uses design methods, practices, thinking and sensibilities to create better services. Given the growing complexity and scale of the service economy, both in the industrialized world…

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Design Thinking

Can Creativity Truly be Made Easy?

By Minsoo Pak Creativity – (noun │ cre·a·tiv·i·ty │ˌkrē-(ˌ)ā-ˈti-və-tē, ˌkrē-ə-) The use of imagination or original ideas; a phenomenon whereby something new and somehow valuable is formed. Why does there tend to be the thought that creativity is in the hands of people who take photographs or write words, when in fact anyone who is good at anything is most likely doing it in the most creative way? As Founder and Chief Creative Officer of Sparks Grove, I use creative…

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