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Foresight & Futures

Foresight & Futures

World Future Society: Making the Future

Our futures team co-sponsored the 2015 World Future Society Conference in San Francisco this past summer. While attending, we had the chance to interview and film leading futurists on their visions, plans, anxieties and ideas for the future. Follow more of the Futurestorming series here.…

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Foresight & Futures

A Brief Introduction to Futures

By Sandjar Kozubaev 15 min read time Imagining plausible scenarios leads to better decisions. Futures is not about prediction. It’s about forecasting and imagining multiple plausible scenarios and narratives so as to highlight unarticulated or unthought societal motives, challenges and opportunities in order to make better decisions today. Futures can offer unique insights to help create better products. Many successful businesses such as Ford and Intel have corporate futurists whose task is to scan the environment and develop unique insights…

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Foresight & Futures Marketing Strategies

Story Making: Essential to Designing & Delivering Human Experiences

By Leigh Cook 15 min read time Stories are emotional adhesive that forever bond us and become our personal keepsakes. Brands that effectively engage with their customers on an emotional level create the most positive sentiment that drives loyalty and inspires advocacy. Storyboarding and story mapping enables cognitive design. When a brand reframes products and services as media story worlds, the customer’s experience of them can become truly ubiquitous in culture. Consumers are a brand’s ultimate storyteller. In this age…

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Foresight & Futures

Anticipating Futures Through Narratives

Companies that find themselves in disruptive, unpredictable environments can use story modeling to anticipate potential futures and market changes. By drawing on our innate ability to understand narrative, story modeling is a faster, more agile, and more intuitive alternative to traditional future visioning. In this paper, we use a story modeling technique to analyze a real business challenge related to the future of broadcasting and over-the-top (OTT) television. You will learn how to use narrative modeling and analysis to understand…

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Foresight & Futures Human Experience

The Design of Futurestorming

With the reservoir of footage collected from the World Future Society conference, the Sparks Grove Futures team had a lot to work with creatively. Aside from asking questions that would evoke thoughtful answers, we also had to decide what to do with all those answers. For a conference centered around “making the future,” the videos needed to reflect this theme of creating, sculpting and ideating the future. In illustrating the narrative arc of the collection of answers, we took a…

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Foresight & Futures Human Experience

The Future Looks A Lot Like Us. The Future is a Human.

I have continued to think about the idea that the “future is a human” since my last blog post, “The Future is an Amoeba.” At the surface, comparing the future to an amoeba could conjure up ideas of brain eating amoebas or the sort. But the point I really was making was that the “future looks a lot like us” and I want to unpack that idea further. Some people associate “Futures” or being a “Futurist” with science fiction type…

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