Browsing Category

Human Experience

Human Experience Marketing Strategies

Branding for Non-Profits: Achieving Greater Impact Through a Clearly Defined Brand Purpose

By Kim Osborn Contributor: Sharon Ben-Dov During recent natural disasters such as hurricanes Harvey and Irma, millions of dollars were donated by citizens and businesses eager to help victims. But how many donations were made just by clicking a link on Facebook, without a true understanding of what these organizations stand for and what they do? How do donors know with confidence which organizations to support with their time or financial resources? Especially in more urgent situations, most people don’t…

Continue Reading

Human Experience

The VoP Imperative: Treating Patients as Valued Stakeholders During the Drug Development Process

By Alison Broomall and Alan Susser As patient engagement has grown in healthcare, it’s also growing in the world of clinical trials. Rather than programs with outreach elements, comprehensive solutions that engage and treat patients as equal partners in clinical trials serve the twin goals of supporting patients and optimizing outcomes. Capturing the Voice of the Patient (VoP)—through consistent engagement with patients, and unifying methods of data capture and reporting—are key to Research & Development (R&D) success. In tapping into the…

Continue Reading

Human Experience

Talking CX – CX Talks 2017 Atlanta

By: Rob Sherrell Several of my talented colleagues from North Highland and Sparks Grove (our killer experience design division) and I were fortunate enough to attend CX Talks in Atlanta Monday. Billed as “the largest customer experience summit ever”, there were over 400 attendees, 24 speakers and 18 associations represented (including CXPA, BMA, AIMA, and numerous others) all covering a wide variety of CX disciplines. Great sponsors from Strativity to Macquarium to Sitecore rounded out the mix. The morning talks…

Continue Reading

Human Experience

Experience Design and Business Consulting Blend is the New Norm

By Elizabeth Searcy A recent article in Adweek reminded me of why the North Highland/Sparks Grove successful in-house partnership was a forward-thinking prototype back in 2006. When North Highland had the idea to add marketing expertise to strengthen the team, it resulted in the perfect cocktail of business acumen and creative genius. David Gianatasio’s March 13 article in Adweek’s Adtech & Martech section, “Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World,” presented the combination as a…

Continue Reading

Human Experience

Sparks Grove London

Today at Sparks Grove we are announcing the addition of our London office, continuing to expand our presence outside the U.S. Our diverse and multidisciplinary team in the U.S. will be augmented by 18 additional team members based in the UK market. The London-based team has already begun several projects for fast food and telecommunications clients and are well positioned to help leading companies create experiences that matter and build things people love to use. Our team is very excited…

Continue Reading

Foresight & Futures Human Experience

World Futures 2016 – Building Brighter Futures and Better Human Experiences

By Leigh Cook World Futures 2016 “Building Brighter Futures” was in Washington DC this summer. As always, it was a full agenda with a very future forward, thought provoking list of speakers from business, research and government. Some of these included Bob Richards from Moon Express, Kimbal Musk from The Kitchen, the CEO of the Humane Society Wayne Pacelle, Techno Philosopher Gray Scott, the CEO of the Millennium Project, Trend Manager from Lowe’s, Cyborg Anthropologists and many many more. Creating…

Continue Reading