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Human Experience

Foresight & Futures Human Experience

World Futures 2016 – Building Brighter Futures and Better Human Experiences

By Leigh Cook World Futures 2016 “Building Brighter Futures” was in Washington DC this summer. As always, it was a full agenda with a very future forward, thought provoking list of speakers from business, research and government. Some of these included Bob Richards from Moon Express, Kimbal Musk from The Kitchen, the CEO of the Humane Society Wayne Pacelle, Techno Philosopher Gray Scott, the CEO of the Millennium Project, Trend Manager from Lowe’s, Cyborg Anthropologists and many many more. Creating…

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Human Experience

The Business of Human Behavior

By Minsoo Pak “Do I contradict myself? Very well, then I contradict myself. I am large, I contain multitudes.” – Walt Whitman People don’t make any sense. In many ways, this is why the category of Marketing exists. We constantly go back and forth trying to balance empirical and emotional forces within us. Knowing this, we need to understand that frequently purchase decisions in one category often don’t correlate to purchase decisions in another. This challenges enterprises to understand the…

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Human Experience Marketing Strategies

The New Agency of Record: The CX AOR

By Mike Lang 15 min read time The AOR should be considered alive and well: Today’s market-mandated focus on CX and its complex interactions call for unifying guidance that the best advertising AOR relationships once delivered—in the form of a CX AOR. An AOR serves as a vital “spiritual advisor” across all CX efforts: A CX AOR can quickly learn your DNA, push your thinking, awaken and align your teams with a refreshing objectivity and see connecting threads across multiple…

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Human Experience

Cross-Country CX

By Rob Sherrell Sparks Grove Founding Partner, Global CX Leader 5 min read time From the Regal LA LIVE cinema at the Staples Center in Los Angeles, to a mid-size Marriott in the Nashville suburbs, to one of the largest hotels and conference centers in Atlanta, the topic virtually every business wants to talk about–no matter the venue−appears to be the same: Customer Experience, or “CX.” And they REALLY want to talk about HOW to deliver a great, differentiated customer…

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Human Experience Marketing Strategies

Personas: An Experience Design Tool

By Rob Sherrell 15 min read time Personas provide organizations with deep customer understanding and a living road map for all aspects of designing the customer experience. They enable human-centered design and serve as a catalyst for customer centricity, experience-based differentiation and enterprise transformation. The result? Your customers’ expectations are exceeded and your business grows. Learn how well-crafted, fully adopted personas can help your organization achieve: Decreased costs Improved sales Deeper competitive advantage Enhanced engagement Improved business performance Download the…

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Human Experience

The Human Experience Imperative

The evolution from customer experience to human experience challenges businesses to be something more. Do you remember when customer-focused organizations were a novelty? Do you remember when brands were able to operate without regard to customer feedback or social media commentary? Do you remember a time before Steve Jobs, Tony Hsieh or Jeff Bezos set the benchmark for CEOs’ complete and total obsession with customer experience? We don’t either. Customer Experience (CX) once served as a source of unique competitive advantage. Now it is quickly becoming a cost…

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