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Making a More Powerful Point: Using Apple iBooks as a Corporate Sales Tool

The 3 i’s of storytelling The most innovative and memorable presenters connect with their audience, engaging them one-on-one, without relying solely on the “crutch” that slides provide. In fact, compelling communication is characterized by what Sparks Grove refers to as the “3 I’s”. This communication is: iBooks as a presentation tool An emerging platform with high potential to be a more engaging corporate presentation tool is Apple’s iBooks. Apple’s development program, iBooks Author, allows anyone to quickly and easily create engaging multi-touch books. Originally launched as a…

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