Foresight & Futures

Three Basic Skills to Think Like a Futurist

The International Child Art Foundation, is an non-profit organization that supports creative expression of children around the world. Recently, the foundation issued a special edition of its Child Art magazine which focused on futures. Futurists from around the world shared their perspectives about long-term thinking for children. Our futurist, designer and scholar-in-training Sandjar Kozubaev was also invited to contribute to this special issue. Sandjar’s piece is called 3 Basic Skills to Think Like a Futurist in which he teaches simple…

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Design Thinking Technology

Why HR is Going to Be at the Centre of Corporate Disruption in 2017

Big corporations are entering a new era in workforce management; employee expectations are on the rise and as a result, companies are placing more importance on providing for and interacting with employees, in a more personal way. It comes as no surprise, therefore, that the HR software industry is a $14 billion colossus, with firms implementing new ways to make the our working day as enjoyable and productive as possible. Figure 1: Deals and Dollar Investment Sizes (CB Insights, 2016)…

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Marketing Strategies

The Purposeful Brand: The Path to Meaningful Experiences

By Joanne Lee & Kim Osborn As competition rises, companies are focusing more and more on Customer Experience (CX)– not as a siloed function, but as a disciplined ethos that permeates every area of their business. But there has to be something at the core that continually inspires that discipline and unifies the organization. Something more human. That something is your Brand’s Purpose. Companies that recognize the critical link between their brand and the customer experience will ultimately elevate and…

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Human Experience

Experience Design and Business Consulting Blend is the New Norm

By Elizabeth Searcy A recent article in Adweek reminded me of why the North Highland/Sparks Grove successful in-house partnership was a forward-thinking prototype back in 2006. When North Highland had the idea to add marketing expertise to strengthen the team, it resulted in the perfect cocktail of business acumen and creative genius. David Gianatasio’s March 13 article in Adweek’s Adtech & Martech section, “Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World,” presented the combination as a…

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Foresight & Futures

A Glimpse Into Your Future Customers: Centennials

Centennials are quickly becoming a powerhouse demographic that organizations need to pay close attention to. Born during 1995-2008, Centennials represent 26% of the U.S. population, command $44 billion in annual spending power, and have never lived in a world without social media or the internet. What if you could speak to a group of them and ask the most pressing questions that could determine the future of your organization? North Highland and Sparks Grove teamed up to help our clients…

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Marketing Strategies

Innovation Through Experience – Georgia Marketing Summit

By Elizabeth Searcy At the recent Georgia Marketing Summit, I spoke on a panel about B2B (business-to-business) marketing and how organizations must remain agile to succeed in today’s business ecosystem. Along with representatives from UPS, NCR and Centerline Digital, I discussed themes around how B2B companies can rapidly improve customer communication infrastructure, get up to date with marketing technology and execute on campaigns in sophisticated ways. Here are some of the key takeaways from the conversation: Elements of B2C (business-to-consumer)…

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