Design Thinking

To Serve People Better: A Look into the First National Service Design Conference

By Carol Massa and Anja Huebler The first Service Design Network (SDN) National Conference took place on August 10th and 11th in Chicago. We experienced two inspiring days filled with stories and lessons learned from the experts who are leading the way organizations practice service design across the country. Service design in the US is rapidly becoming an internal capacity and that brings with it the responsibility and opportunity to curate and leverage this expertise. First, here’s a quick refresher…

Continue Reading


Artificial Intelligence is Scarier than the Dark: Here’s Why

By Joni Roylance and Brian Clements One of the smartest minds in technology, Elon Musk, is terrified of robots. This is the guy who’s referred to as the “modern day Iron Man,” and he is worried about robots walking the streets and shooting down humans. His sentiments sound an alarm on the rise of technology, the very industry from which he has built his empire. In fairness, we should clarify that robots and artificial intelligence (AI) are not one in the…

Continue Reading

Foresight & Futures

Three Basic Skills to Think Like a Futurist

The International Child Art Foundation, is an non-profit organization that supports creative expression of children around the world. Recently, the foundation issued a special edition of its Child Art magazine which focused on futures. Futurists from around the world shared their perspectives about long-term thinking for children. Our futurist, designer and scholar-in-training Sandjar Kozubaev was also invited to contribute to this special issue. Sandjar’s piece is called 3 Basic Skills to Think Like a Futurist in which he teaches simple…

Continue Reading

Design Thinking Technology

Why HR is Going to Be at the Centre of Corporate Disruption in 2017

Big corporations are entering a new era in workforce management; employee expectations are on the rise and as a result, companies are placing more importance on providing for and interacting with employees, in a more personal way. It comes as no surprise, therefore, that the HR software industry is a $14 billion colossus, with firms implementing new ways to make the our working day as enjoyable and productive as possible. Figure 1: Deals and Dollar Investment Sizes (CB Insights, 2016)…

Continue Reading

Marketing Strategies

The Purposeful Brand: The Path to Meaningful Experiences

By Joanne Lee & Kim Osborn As competition rises, companies are focusing more and more on Customer Experience (CX)– not as a siloed function, but as a disciplined ethos that permeates every area of their business. But there has to be something at the core that continually inspires that discipline and unifies the organization. Something more human. That something is your Brand’s Purpose. Companies that recognize the critical link between their brand and the customer experience will ultimately elevate and…

Continue Reading