Design Thinking

Service Design – Jamming in Atlanta

The Global Service Jam recently concluded its 2017 year edition. Another successful year and another step in the development of the service design community. In case you are not familiar with GSJ, it is a 48-hour “hackathon” style event focused on learning and practicing service design. Service design is a sub-discipline of design that uses design methods, practices, thinking and sensibilities to create better services. Given the growing complexity and scale of the service economy, both in the industrialized world…

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Human Experience

Sparks Grove London

Today at Sparks Grove we are announcing the addition of our London office, continuing to expand our presence outside the U.S. Our diverse and multidisciplinary team in the U.S. will be augmented by 18 additional team members based in the UK market. The London-based team has already begun several projects for fast food and telecommunications clients and are well positioned to help leading companies create experiences that matter and build things people love to use. Our team is very excited…

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Foresight & Futures

How US Marines Use Sci-Fi to Prepare for the Future

By Sandjar Kozubaev On a cold February day in 2016, somewhere in a conference room in Quantico, VA, Lt. Col Patrick S. Kirchner of The United States Marine Corps, prepares for a meeting between 18 service members and professional sci-fi authors, including August Cole (Ghost Fleet), Chuck Gannon (Caine Riordan series) and Max Brooks (World War Z). Their task is to write stories about futures. These futures, also known as scenarios, were developed in collaboration with Atlantic Council’s (an international…

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Foresight & Futures

Flash Forward: The Next Ten Years

Sparks Grove was founded ten years ago with one mission: prioritize experience over everything. At the time –before social media, e-commerce, and iPhones – our experience-driven approach was initially met with skepticism. Then it caught fire. Ten years later, we see the future anew. In that time we’ve grown dramatically, and had the privilege of serving dozens of the world’s greatest brands through hundreds of engagements. As we pause to celebrate our first decade and look to the future, here…

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Technology

A Culture of Digital Blog Series: Act Like a Lean Startup (Part Three)

Paul Welty, Sparks Grove Senior Technology Director, is blogging about cultural attributes of digital organizations over on True North. In the third installment of this three-part series, Paul explains how organizations can take principles from lean startups to uniquely tackle an enterprise-wide digitization. Read the latest post, “A Culture of Digital Blog Series: Act Like a Lean Startup (Part Three)” on North Highland’s blog. Missed part two of the series? Check it out here: “A Culture of Digital Blog Series:…

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Technology

A Culture of Digital Blog Series: The Case for Moving Digital Leadership from IT to the CEO (Part Two)

Our Senior Technology Director, Paul Welty, is blogging about cultural attributes of digital organizations over on True North. In the second of this three-part series, Paul shares his thoughts on inspiring your organization’s leadership to get on board with digitization. Read the latest post, “A Culture of Digital Blog Series: The Case for Moving Digital Leadership from IT to the CEO (Part Two)” on North Highland’s blog. Missed Paul’s first post? Check it out here: “A Culture of Digital Blog…

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