Foresight & Futures

Anticipating Futures Through Narratives

Companies that find themselves in disruptive, unpredictable environments can use story modeling to anticipate potential futures and market changes. By drawing on our innate ability to understand narrative, story modeling is a faster, more agile, and more intuitive alternative to traditional future visioning.

In this paper, we use a story modeling technique to analyze a real business challenge related to the future of broadcasting and over-the-top (OTT) television. You will learn how to use narrative modeling and analysis to understand the situation from multiple perspectives and derive possible future outcomes of a strategic situation.

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