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Mobile is the Choice of the Consumer

Ubiquitous access to the Internet has forever changed consumer behavior. Brands can no longer expect that their desktop experiences will satisfy, or that they will even be accessed from the desktop. One thing that brands can count on is that mobile platforms will be the primary driver of consumption moving forward. The mobile device is no longer just for voice or email, rather it is the consumer’s constant companion; delivering entertainment, news, social interactions, personal management, health advice, etc. As consumers increasingly turn toward mobile as their primary source of information and interaction, brands…

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