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Foresight & Futures

Foresight & Futures

Postcards from the Future

By Sandjar Kozubaev In our futures practice, we are often asked about what it’s like to immerse someone in the future and why it’s important. One of the ways to do that is to use designed artifacts to turn an idea about the future into a lived experience, albeit small and even fragmented. Getting glimpses of the future and experiencing them in a tangible and visceral ways helps the audience suspend disbelief and open themselves up to seeing an issue…

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Foresight & Futures

Futures Explorer: A Gaming Approach to Longer Term Strategy Development

By Eric Boye At Sparks Grove, our Futures practice approaches business challenges with a wide lens, helping clients explore possibilities in a way which aims to push beyond baseline assumptions and industry norms to give clients an entirely new vantage point. Futures research is not an exercise in prediction; it’s based on exploration, signals, and context. We investigate the boundaries of what may be possible through scenarios of the years to come by examining emerging discontinuities, uncovering weak signals, and…

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Foresight & Futures

Meeting at the Intersection of Futures and Design

By Sandjar Kozubaev Over the last few years, the practices of strategic foresight (i.e. thinking about the future) and design (e.g., imagining and creating new products, services and experiences) have been intersecting in new and interesting ways. While decades ago Nobel laureate and multidisciplinary scholar Herbert Simon defined design as being about transforming the current situation into some preferred future, today there is a more concerted effort on the part of many designers and researchers to think critically and creatively…

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Foresight & Futures

Three Basic Skills to Think Like a Futurist

The International Child Art Foundation, is an non-profit organization that supports creative expression of children around the world. Recently, the foundation issued a special edition of its Child Art magazine which focused on futures. Futurists from around the world shared their perspectives about long-term thinking for children. Our futurist, designer and scholar-in-training Sandjar Kozubaev was also invited to contribute to this special issue. Sandjar’s piece is called 3 Basic Skills to Think Like a Futurist in which he teaches simple…

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Foresight & Futures

A Glimpse Into Your Future Customers: Centennials

Centennials are quickly becoming a powerhouse demographic that organizations need to pay close attention to. Born during 1995-2008, Centennials represent 26% of the U.S. population, command $44 billion in annual spending power, and have never lived in a world without social media or the internet. What if you could speak to a group of them and ask the most pressing questions that could determine the future of your organization? North Highland and Sparks Grove teamed up to help our clients…

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