Browsing Category

Foresight & Futures

Foresight & Futures

A Glimpse Into Your Future Customers: Centennials

Centennials are quickly becoming a powerhouse demographic that organizations need to pay close attention to. Born during 1995-2008, Centennials represent 26% of the U.S. population, command $44 billion in annual spending power, and have never lived in a world without social media or the internet. What if you could speak to a group of them and ask the most pressing questions that could determine the future of your organization? North Highland and Sparks Grove teamed up to help our clients…

Continue Reading

Foresight & Futures

How US Marines Use Sci-Fi to Prepare for the Future

By Sandjar Kozubaev On a cold February day in 2016, somewhere in a conference room in Quantico, VA, Lt. Col Patrick S. Kirchner of The United States Marine Corps, prepares for a meeting between 18 service members and professional sci-fi authors, including August Cole (Ghost Fleet), Chuck Gannon (Caine Riordan series) and Max Brooks (World War Z). Their task is to write stories about futures. These futures, also known as scenarios, were developed in collaboration with Atlantic Council’s (an international…

Continue Reading

Foresight & Futures

Flash Forward: The Next Ten Years

Sparks Grove was founded ten years ago with one mission: prioritize experience over everything. At the time –before social media, e-commerce, and iPhones – our experience-driven approach was initially met with skepticism. Then it caught fire. Ten years later, we see the future anew. In that time we’ve grown dramatically, and had the privilege of serving dozens of the world’s greatest brands through hundreds of engagements. As we pause to celebrate our first decade and look to the future, here…

Continue Reading

Foresight & Futures Human Experience

World Futures 2016 – Building Brighter Futures and Better Human Experiences

By Leigh Cook World Futures 2016 “Building Brighter Futures” was in Washington DC this summer. As always, it was a full agenda with a very future forward, thought provoking list of speakers from business, research and government. Some of these included Bob Richards from Moon Express, Kimbal Musk from The Kitchen, the CEO of the Humane Society Wayne Pacelle, Techno Philosopher Gray Scott, the CEO of the Millennium Project, Trend Manager from Lowe’s, Cyborg Anthropologists and many many more. Creating…

Continue Reading

Foresight & Futures

World Future Society: Making the Future

Our futures team co-sponsored the 2015 World Future Society Conference in San Francisco this past summer. While attending, we had the chance to interview and film leading futurists on their visions, plans, anxieties and ideas for the future. Follow more of the Futurestorming series here.…

Continue Reading

Foresight & Futures

A Brief Introduction to Futures

By Sandjar Kozubaev 15 min read time Imagining plausible scenarios leads to better decisions. Futures is not about prediction. It’s about forecasting and imagining multiple plausible scenarios and narratives so as to highlight unarticulated or unthought societal motives, challenges and opportunities in order to make better decisions today. Futures can offer unique insights to help create better products. Many successful businesses such as Ford and Intel have corporate futurists whose task is to scan the environment and develop unique insights…

Continue Reading