Human Experience Marketing Strategies

Branding for Non-Profits: Achieving Greater Impact Through a Clearly Defined Brand Purpose

By Kim Osborn Contributor: Sharon Ben-Dov During recent natural disasters such as hurricanes Harvey and Irma, millions of dollars were donated by citizens and businesses eager to help victims. But how many donations were made just by clicking a link on Facebook, without a true understanding of what these organizations stand for and what they do? How do donors know with confidence which organizations to support with their time or financial resources? Especially in more urgent situations, most people don’t…

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Human Experience

The VoP Imperative: Treating Patients as Valued Stakeholders During the Drug Development Process

By Alison Broomall and Alan Susser As patient engagement has grown in healthcare, it’s also growing in the world of clinical trials. Rather than programs with outreach elements, comprehensive solutions that engage and treat patients as equal partners in clinical trials serve the twin goals of supporting patients and optimizing outcomes. Capturing the Voice of the Patient (VoP)—through consistent engagement with patients, and unifying methods of data capture and reporting—are key to Research & Development (R&D) success. In tapping into the…

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Human Experience

Talking CX – CX Talks 2017 Atlanta

By: Rob Sherrell Several of my talented colleagues from North Highland and Sparks Grove (our killer experience design division) and I were fortunate enough to attend CX Talks in Atlanta Monday. Billed as “the largest customer experience summit ever”, there were over 400 attendees, 24 speakers and 18 associations represented (including CXPA, BMA, AIMA, and numerous others) all covering a wide variety of CX disciplines. Great sponsors from Strativity to Macquarium to Sitecore rounded out the mix. The morning talks…

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Design Thinking

To Serve People Better: A Look into the First National Service Design Conference

By Carol Massa and Anja Huebler The first Service Design Network (SDN) National Conference took place on August 10th and 11th in Chicago. We experienced two inspiring days filled with stories and lessons learned from the experts who are leading the way organizations practice service design across the country. Service design in the US is rapidly becoming an internal capacity and that brings with it the responsibility and opportunity to curate and leverage this expertise. First, here’s a quick refresher…

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Technology

Artificial Intelligence is Scarier than the Dark: Here’s Why

By Joni Roylance and Brian Clements One of the smartest minds in technology, Elon Musk, is terrified of robots. This is the guy who’s referred to as the “modern day Iron Man,” and he is worried about robots walking the streets and shooting down humans. His sentiments sound an alarm on the rise of technology, the very industry from which he has built his empire. In fairness, we should clarify that robots and artificial intelligence (AI) are not one in the…

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