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Marketing Strategies

Study Reveals How B2B Marketers Can Drive Standard Operating Innovation

ATLANTA, Feb. 27, 2015 –A new study, “The Pursuit of Standard Operating Innovation,” was released today and examines how marketing innovation drives real value for companies by impacting every part of the enterprise. Conducted in the fourth quarter of 2014, the survey was administered to B2B marketers at a “manager” level or above with an average company revenue of more than $250M. More than 320 valid responses were collected and analyzed in an effort to understand the role marketers should…

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